Online Enrolment System

Introduction Background of the study: Automation and online transaction is not relatively new here in our country and more so abroad. In fact it is a growing fad abroad and is beginning to crop up in our country gradually, where bank transactions, business dealings and buying and selling take place. It is very convenient to do online transactions because one does not have to actually be in the supermarket, department store, drugstore or bookstore in order to buy things needed.All it takes is a computer that has an internet connection, and one can instantly place the order. Sooner or later, the product is at the doorstep. Online enrollment is to a certain extent a new fad. The Online Enrolment system of the Ateneo de Zamboanga University serves as a vital part in the life of every student upon entering the university, it gives the student the impression on how the whole institute manages and manipulate in the entire body.The Online enrolment system provides less time consuming and dat a consistency, it stores details of students, year, and section. The enrolment is designed for authorized user of the school office that enables them to produce information required by the different people in the school. Computerized systems help the organization to flourish their everyday life. It is important in such a way that it benefits not only the students but the administration as a whole. It lessen the workload, and provides accurate information.Last June 2012, the Ateneo de Zamboanga University implemented the online enrolment system to lessen the enrollment time, speeds up file management, and minimize inaccuracies and errors. Online Enrolment system is a good example of computer generated process. This can lessen the workload and provides accurate information needed of the university. As a result, it will benefit not only the student but the company as a whole. This study that we are doing is to define the benefits of the students, the advantage and disadvantages, and th e Impact to the students here in the Ateneo.

4d Scheduling the Future of Planning?

4D Scheduling; The Future of Planning? The purpose of this paper is to provide the reader with an understanding of the concept of 4D Scheduling, how and where it is used, whether it is currently of benefit to the construction industry and can it revolutionise planning in a positive manner for small, medium and large scale construction Projects. What is it? 4D Scheduling is a Programme which allows the Project Plan to interface with 3D software and build a live model which displays the Project Progress in real time.The 4D planning tool is used at Tender and Preconstruction stages, kept live throughout the project and reviewed upon completion to assess Project Success. To understand how the Programme interfaces and accurately reflects progress we first need to define and understand Building Information Modelling. Building Information Modelling is a building design and documentation system based on coordinated, reliable, high quality information.This system enables the design and constr uction teams to create and manage information about a project consistently and reliably across the scope of the project. This information is stored in a unique model which ensures the information is coordinated, consistent and complete. Traditionally Building Projects were illustrated with manually created drawings, information was added to these illustrations by using motes and specifications. As CAD technology progressed this system became automated, though the output remained the same.The development of the Building Information Modelling methodology has created a new way of thinking and working. It gives us ability to model with objects and minimizes tedious drafting by allowing one 3D object handle multiple 2D representations when placed in an object. The coordinated data represented in the model allows us to visualize and analyse designs and make better informed decisions. Building Information modelling supports large team workflows to improve project understanding and enable t he team to predict more likely outcomes.The visibility which the BIM provides to all Project Team members contributes to the overall success of the Project through better coordination, improved accuracy and an ability to make informed decisions earlier in the Project. 4D BIM uses 3D CAD or 3D modelling and links individual 3D parts or assemblies with the project delivery timeline to add time; the fourth dimension, to the BIM. This management technique vastly improves the project management and delivery of construction project of any size or complexity. 4D Scheduling/ModellingA 4D model incorporates a 3D/BIM with a Project Schedule so that all Stakeholders can visualise the sequence of Construction. The model may be created to varying levels of detail, from high level zone analysis during the design phase( this can be useful for allowing foremen, area owners and Health and Safety agree on areas of responsibility and ownership), to detailed breakdowns for use by subcontractors so they can coordinate their own activities during construction of a project. This same model can be updated and maintained through the duration of the project based on an updated schedule and 3D model.The 4D elements are created by linking pre made 3D components to an activity in the Project Schedule. For example Task 1 is to erect 400m of Perimeter fencing. For every 10% which is completed on the Project Schedule, 40m of fencing will appear on the graphic. One aspect of 4D scheduling which is of particular aid to Planners is that it allows them to visualise a related sequence of activities in the construction process which may not have always instantly have occurred to them, such as changing location of traffic lanes and set down areas as buildings appear on a large site, or the changing locations/restrictions of swing space for cranes.Like an actual event or construction stage these non visual type activities require both start and end dates in the schedule linked to 3D components so th at they can be visualised in the model. 4D Scheduling in the Project Life Cycle; Though one of the most attractive uses of 4D (which I will detail later in this report) is at the bidding stage, there are three main stages of utilisation for the 4D model, Design, Tender and Construction. Design; 4D models can be used to determine , different configurations to Lay Down areas, Compound ownership, and Swing space for cranes to optimise the Project Layout and Project Schedule.The model will allow for multiple alternatives which can be assessed in detail at relatively low cost. It can also allow the designer to provide alternatives to the original brief which can show how to crash the project schedule, and the effect can be shown visually with workflows , or the impact of external traffic to the site during peak hours can be assessed. Tender/Bidding; The 4D model is fully utilised at this stage to demonstrate the Contractors ability to understand, direct and execute the brief and instil c onfidence in the client that the Project will be delivered on.The fact that time is linked to the 3D model allows the client to see the growth of the project and how all external factors have been taken into account and considered. It also generates a wow factor and allows the Contractor to stop and breakdown in detail different tasks at any stage of the presentation. Construction; 4D models can be used for several aspects of Construction, its Coordination and regular milestone reviews. From identifying and communicating where, how and when different trades will operate, to understanding the traffic, site and workflow processes.The model can be used on site for progress reviews and compared to as built/scheduled plans, by the management for both milestone reviews, and indeed for claims purposes also. The overall model & Schedule can be broken down into individual components for communication between main and subcontractors, and also used for communication between subcontractors them selves. Where possible the Main Contractor will allow the subcontractor access to the schedule so that they can visualise, communicate and update as required. Another valid use of the model during the construction phase. Project Team & Implementation D modelling/Scheduling is a combination of both the design and the schedule, so it is crucial to have various members of teh Project team on board to design, schedule implement and maintain the process. The first step is deciding who will create the model and who will provide teh inputs. Typicially teh team can be broken down and defined as follows; 3D Modeller; Generates teh 3D model and updates as per design requirements. Scheduler; Generates the project schedule, timeline and provides updates. 4D Modeller; Links the 4D model, provides guidance to both the Scheduler and 3D Modeller for updates.Project Stakeholders; Provide inputs on their own requirements and constraints at different stages of the project. Project Manager; Though the Project manager does not require direct operational input or control of the 4D Model, they need to consider and understand a number of crucial factors; Software Integration; Some 4D Software may only support certain formats of schedules and models. The project team should be confident that the 3D model and the supporting schedule are compatible and can be imported to the relevant 4D software.Interface Issues; It is not a necessity for all stakeholders to create and edit the 4D model but it is beneficial for all stakeholders to view teh progressing model. Stakeholders may be allowed to view only teh required aspects of teh model which affects their work. This can be done by creating basic video files or animations that can be viewed by basic media players. Thus reducing teh outlay for smaller subcontractors on expensive software packages or licences where they may not be entirely required.

Internal and External Factors affect the four functions of management Essay

Internal and External Factors Affecting the Four Functions of Management In relation to the four functions of management, there are several internal and external factors that affect an organization’s success. Using DaVita, Inc. as an example, we can look at each internal factor that would affect the function of management and the external factors. Internal factors would include ethics, innovation and diversity while external factors would include globalization and technology. When we look at why DaVita would consider globalization, we would need to consider the external factors that created this need. In general, when a company looks outside of the country for support it is watching what the competitors are doing. DaVita has found an area where they can run their clinics much more economical. The cost for labor is less which is their highest cost of operation. They also need to consider they have tapped most of the resources available in the United States for growth. They need new areas to continue to grow and dialysis is a global disease. They saw an opportunity with providing high quality dialysis in the less fortunate areas in the world that do not provide that currently (Travis, 2012). DaVita sat down and began the plan of expanding for this purpose. After they specified the goal and thought of the appropriate actions to get there, the next step was to organize. They needed to find a way for everyone to work together to make this a successful transition. The executives began the campaign to lead the group to their vision by helping everyone see what they saw. Only if everyone was on the same page, would this be successful. The support of the public is necessary in order to get through any scrutiny this may cause. After they were able to implement their idea, it was time to control the plan and determine if it was successful or not. The clinical model that DaVita provides to these other countries make this more affordable to the general population and is proven to be able to serve from the current 6% of kidney failure patients to  20-30% (Peerzada, 2012). This would be a significant success for DaVita to accomplish their plan of providing this service to areas that cannot provide this service. In reference to diversity, DaVita is a company that operates in eleven countries in addition to the United States. They deal with diversity on a daily basis. As individuals in the company start to plan their next goal, evaluating who uses thei r service is key. The ideas need to be innovative but also needed by the customer. The target audience is people with kidney failure, but from any nationality. This is key when deciding how customers will pay for the service as well as how to market to them. When management is organizing their plans they must consider where they will get the resources to accomplish this. Moving forward will be challenging when dealing with such a diverse group. Language barriers, culture, cultural norms and resource availability to name a few of the things that need to be considered. When DaVita moves forward with the idea, having effective diverse leaders will prove most valuable. Leaders must posess the ability to communicate with a variety of people. Placing people in various locations is key, and having employees trained in diversity, cultural norms and each countries policy’s. When doing business around the globe, leaders need the ability to motivate someone from China as well as India without violating their beliefs or values. Also leaders need to find a common ground with their staff as well as lead the staff to working as a team. Monitoring such a diverse group will be challenging but also rewarding. The goals set at the beginning of the project will need to be realistic as well as based on each countries health care options. As change needs to happen, they must recognize this and have the right person in place to make those changes will be key. Having a diverse group can bring various insight to a team. An organization must be able to embrace this insight and experience to allow the company to prosper. Using technology effectively can improve and at the same time be inconvenient in the work place. Stress level can rise in employees when the innovation of technology is introduced. Dedicated employees must learn new abilities. They are usually forced to gain skills involving their judgment, when and how to best use technology. Some can see technology as a positive improvement, others can over due the use and become workaholics since there is flexibility that applies and they can even work from home. Advanced and efficient service is a cause of stress in some  employees. The internet has become an impact not just for business but also by individuals. DaVita has made many dedicated changes in their technology some affecting their job performance. Some of their equipment has been changed for better usage and process improvement. As an organization, they focus on the studies and protocol that provide resource of disease and cancer indicators. Chief Executive Officer, Jim Joyce, was selective when the pioneer development of the use of therapeutic filtration devices addressed infectious diseases, cancer and other life-threating conditions. They presented research o nce they were cleared by the FDA of their device. This company was presented the opportunity to change their equipment for better usage and productivity. Referring to innovation, Davita finds consistent dedication to differentiate itself from other kidney companies. With hard work from each employee they use innovative skills and teamwork. The interesting message that I learned from reading DaVita’s website is the word DaVita is italian for â€Å"giving life â€Å". It is a company that specifically treats for kidney health. Regardless of the size, all organizations use and develop ways to manage with tact, strategy and decision-making. They use the four functions of management such as planning, organizing, directing, and controlling. Of the many health care companies that are part of the fortune 500, DaVita is one healthcare provider that brings variety. It provides variety of health care service to patient populations through the United States and abroad. Striving to improve patient’s quality of life and innovative clinical care they were able to offer integrity in treatment plans. This company serves 73 outpatient dialysis centers located in 10 countries outside the United States. They actually focus on programs that are dedicated to bring positive changing communities around the world. DaVita is inv olved in leadership programs that help develop innovation as a part of their social responsibilities. With teams and strong leaders, the company works on basic techniques to reach to those all around the world. DaVita has employees all around the nation. An example of ethics that the company has implemented is to create their own management concept. Davita educates patients with information of their core values. They take privacy serious and comply with policy that protects patient equality. Goals, objectives and tactics are part of their focus on engaging service excellence. This helps eliminate not meeting  expectations that arise by their doctor, team members and patients. They collaborate with integrity and believe in what they say. As I gather from their website on their mission and values section they use phrases like â€Å"one for all, and all for one!†. Together they share purpose and common goals. There is always room for improvement with commitment. They set aside goals that influence their team. When planning for requirement and values they come together as one te am working towards one goal. In conclusion, organizations use function of management to successfully accomplish the goals and objectives. Working in different areas, the four functions are used in globalization, innovation, diversity, technology and the ethics of a company. DaVita dialysis focuses on the health of the kidney and find a method to comply with these functions. They have goals that encourage all employees to determine the best functions for positive success. References Bateman, T. S., & Snell, S. A. (2011). Management: Leading and Collaborating in a Competitive World (9th ed.). Phoenix, AZ: Author. DaVita, Inc. (2014). www.Davita.com. Retrieved from http://www.davita.com Peerzada, A. (2012, January 12). US-based DaVita picks up stake in NephroLife Care for India entry. Retrieved from http://articles.economictimes.indiatimes.com/2012-01-12/news/30620033_1_davita-dialysis-renal-failure Travis, T. (2012, October 2). Time To Follow Berkshire Into DaVita. Retrieved from http://seekingalpha.com/articla/901091-time-to-follow-berkshire-into-davita

IKEA Case Study Example | Topics and Well Written Essays - 500 words

IKEA - Case Study Example These attributes are the main competitive priorities of IKEA. IKEA own 349 stores which are operating in 43 major countries of the globe. The location of these stores are determined by keeping the easily accessibility of customer to carry on its business with a firm. The other most important factor that IKEA consider while selecting new sites is whether it reduces transportation cost. The most important troupes in the furniture industry are Euro market Designs Inc, Galiform plc, Wal-Mart Stores Inc, Argos and many others. But still IKEA is categorized in world biggest furniture retailer because it is offering modern architectural and interior designs of furniture at a low cost and with best quality therefore it is leading market among existing firms. There are many threats for the new entrants into the furniture industry. A large amount of monetary investment is required to establish a business. After established a business, expertise and skills are required to offer quality products with a discounted price. Time factor is another essential element which plays an important role in building up its image in the market. IKEA is established since 1943. It has successfully built its image in the market. It has its huge investment in various part of globe whereas for new entrant all this required time to get stable and for successfully operating. IKEA has targeted a wide range of customers. As this firm is operating at national level as well as at international level so it has a strong bargaining power among customers. On the other hand buyers have extensive range of products offered by IKEA with respect to quality, price and many other

Should Yahoo have been forced to turn over Justin Ellsworth's email to Essay

Should Yahoo have been forced to turn over Justin Ellsworth's email to his Parents - Essay Example There is a view that the Yahoo management should have acted swiftly and handed over the email documents to the parents of the killed Marine soon after their asking without waiting for the court order. The argument that the Yahoo management should have been forced somehow to comply with the parents’ request without waiting for the court order does not stand logic as it would have itself violated its own privacy agreement in such a case. In declining to accept the parents’ request, Yahoo went purely by the deontological part of the ethics while ignoring the utilitarian part. Utilitarian theory of the ethics requires people to take into consideration the resulting consequences of a particular action (Grunig & White, 1992) on the people or events involved. Yahoo knows better that a utilitarian approach would sometimes lead to problems despite its positive effects. Yahoo must have carefully assessed the positive and Had Yahoo immediately handed over the email contents to the parents when they asked, they would have certainly felt happy and satisfied on that count. This is certainly a positive effect when viewed from the parents’ angle but it would have also produced its negative consequences for the Yahoo Management. In such a case, the company would have violated its own privacy policy of protecting the interests of its email users and attracted criticism. This was clear from the statement of the Yahoo spokeswoman Mary Osako who disclosed that they would abide by the court order and hand over the email contents to Justin’s parents indicating that they would never deviate from their well established privacy policy but would only act on the directions of a court of law (Chambers, 2005). Certainly, Yahoo followed the deontological theories of ethics which emphasize adherence to a stated policy and commitment to rules and regulations. The logic of the deontological

Discrimination and Male-Female Earnings Essay Example | Topics and Well Written Essays - 5500 words

Discrimination and Male-Female Earnings - Essay Example Even so, in terms of pay, women are seen to receive less than men. Research has shown that on similar levels of an organizational hierarchy, men make almost twenty-five percent more than that earned by women. Many experts are of the opinion that pay discrimination is a myth in present globalized economy. They are of the opinion that such pay differentials largely occur due to certain social factors such as, a difference of education, choice of job and difference in career objectives. Hence, it cannot be adequately termed as discrimination. Even after taking into account such factors, it has been observed that unfair discrimination of wages still exists. Women in the modern economic world constitute almost half the workforce in most industries. Women, although are not the primary, are considered as equal breadwinners in five out of ten families in most developing nations. In most societies, women obtain similar or even more education than men. Yet, it is seen that most institutions pr efer paying women lesser. The studies conducted over gender discrimination of wages suggest that if the wage gap continues to widen as its present level, then it would take another fifty years for women to earn at the same level (Gardeazabal and Ugidos 165). Women continue to be discriminated in respect of pay, hiring, and promotions. These factors have become so common in the workplace that women have begun accepting them as part of their work life. Â  The first few years after graduation are the most important period for both men and women in respect of starting and setting up their career paths. At this time, both the counterparts are young, unmarried and have very little or no job experience.

SAP process "No need for research" Essay

SAP process "No need for research" - Essay Example ing is necessary for reduction of complex plant maintenance processes and includes several levels, which do not necessarily have to be implemented in full. The duration of such process execution depends on the number of employees involved in it and the complication of each of its steps. Asset Lifecycle management ensures the effective maintenance process. It starts with the identification of the need of the product or service whether from external or internal sources. The business should determine where to obtain the product and consider the suppliers in order to determine the necessary product for business. All this information along with the price and terms of exploitation are necessary to create the Purchase Requisition. After the responsible person specifies and defines that the price, specifications of the product and its terms and conditions are appropriate for the company, one does the Release of Purchase Order and the goods may be delivered to the company. The Purchase Order is usually delivered by fax or email with specification of purchasing documents. For every company it is important so the purchased order was delivered in time and for the supplier the payment was made as agreed and the work was completed for both sides. The stage of Goods Receipt means that the product is delivered and the recipient accepts or rejects the purchased item. During the period of discussing price and terms of exploitation of goods, the question of Installation or Putting into service are agreed. This means, that the supplier is responsible for installing of the purchased product, as well as service operation at purchaser request. By scheduling maintenance plans, asset lifecycle management forms orders and notifications for the proper work. The Preventive maintenance program should include the equipment condition monitoring which track the difference between the performing scheduled updates and a breakdown. Preventive maintenance is served for identifying a bigger problem.

Business strategy Case Study Example | Topics and Well Written Essays - 2000 words

Business strategy - Case Study Example The perception of exclusivity that is in line with being a tenant of the garage also denotes the high demand for it. In terms of financial returns, given the amount to be used to compute individual unit net common area charge, as stated in Exhibit 4 with a figure of 42,780, the individual unit common area charge amounts to 388.91 (if spread among the 110 spaces), or 32.71 in a month. If the rental price continues to be at 100 per car per month, then the business must be producing profits. Then this is a good investment. Thus, Eliot Conviser should buy the garage. The decision to convert the garage into a garage condominium depends on the preferences of the market, that is, the preferences of the tenants and other prospective tenants. If the market needs a parking space, and they want to own it, then the garage condominium concept is possible. If the market does not want it, what happened with the previous owners failed venture will only repeat in Eliot Convisers. For Eliot Conviser to make a good decision, he must survey the market again as regards the feasibility of the idea. If the markets preference changes, say if parking space within the area has been scarcer than ever before, and ownership would definitely be a great substitute to renting the space, then the project can pursue. With the sentiment of the market to back up the idea of ownership of parking space, then the garage condominium concept would prove to be successful. However, as there is no evidence to any of these as stated in the case, it cannot be assumed that market sentiments and preferences have already changed to support the idea of garage condominium. With this, Eliot Convisers decision should be not to go ahead with the garage condominium. He, however has another option in order to make the business profitable. If he cannot sell the condominiums because the market

Liquor Ad Campaigns for Analysis Essay Example | Topics and Well Written Essays - 750 words

Liquor Ad Campaigns for Analysis - Essay Example The campaign spans online advertising, television, events, social media and print. Four young artists are featured, and who Absolut describes as â€Å"daring spirits with a dedication to continuously transform the possibilities of personal expression.† It has as its core message the fact that young adults can free themselves from the idea of predetermined life events that might control their future. Though previous campaigns have also tapped from art, Transforming Today seems to be more active in transformation stimulation and in pushing forward the cultural scene. The artists making up the creative team in running the campaign includes a French national who does music, design and illustration apart from being a director, a digital media artist from America, an emerging fashion designer from France and a graphic novel artist from Brazil. It targets urban millennial who connect with creativity and who have the belief that the future is not written but to be created, which they can together with helping shape society. Its TV adverts run in sixty or ninety seconds of the three featuring together doing their work with thirty seconds spots for each of the artists. The online advertising appears on sites related to creative disciplines that the four artists work in, including music, design and fashion. The social media campaign involves engagement and outreach through the brand’s Twitter and Face book accounts, also through other artistic communities’ sites. From this promotional campaign, I think Absolut is in a bid to change its image as perceived by every member of the society. The approach is wisely calculated to draw every member of the society’s positive perception of its intent. The campaign casts an overall image of responsibility and positive thinking and action that would ultimately benefit the individual and society. It comes about as trying to shake off

A Short Story Essay Example for Free

A Short Story Essay The cold hit him straight way, and he turned to the see the appealing glow of the gas lamp that cast silhouettes on the walls, the shadows dancing with each flicker of the small flame. The wind blew quiet but harsh and found its way through the gaps in his woollen overcoat. He turned up the collar and regretted that there was no button to keep it in place. He scurried down the well-trodden path, passing withering plants and whatever else lay in the darkness. Without warning, the headlights of an approaching illuminated him against the darkness of the forest; he threw himself to the hard ground, scurrying towards the relative safety of the undergrowth. He didn’t dare to move, terrified that any shuffle or scratching might give away his position, as the truck stopped at the side of the road. He heard the slamming of doors and the shuffling of feet. The man could see nothing but the very top of the trucks canvas roof, but he could hear their voices. One shouted out to another in German; the reply was a harsh laugh that seemed to pierce the very core of the wildlife; a large bird that has been making its way cautiously over to the man suddenly opened its wings out and took off violently from where it stood with a loud shriek that filled the deadly quiet. The man stopped breathing, covered his head with both of his hands and screwed his eyes tightly shut, willing the other men to go away. He could hear them walking over, their hard-soled boots thudding, again and again, as they made their way closer. He had attempted to bury himself in the plantation, but it was to no avail. A narrow, white torch beam, moved across the perimeter of the forest, and slowly made its way down to his level. He shut his eyes tight and willed them to leave him be, to go away. And just like that, the beam of light vanished, and the footsteps gradually died away. With the slam of two doors, the engine started, and the truck moved off. The man lifted his head slightly, just in time to see the terrifying symbol of the Swastika that would be engrained in his mind for the rest of his life.

Advantages of Good Agricultural Practices

Advantages of Good Agricultural Practices SWAGATA SETH Good Agricultural Practices History The U. S in 1998 issued a guidance under which the contamination of fresh fruits and vegetables and how to reduce it was given by Food and Drug Administration was there. (USDA, 2011). In 2002 GAP was established by the agengy which are existed so they donot require any reauthorization. ( National Sustainable Agriculture Coalition, 2014) Good agricultural practices have main points of food safety with the points like harvesting, transportation of products and advice the grower to implement the general recommendation of adopted the best management practices( Sudheer Indria, 2007). Good agricultural practices are the practices which are used for the good economic conditions and also social conditions as well as it encompasses environment al issues for the commercialisation and good market value of horticultural and agricultural products also it tries to give good quality food which is healthier, safer, nutritious to the consumers( The Columbia Electronic Encyclopedia, 2012). Good agricultural practices also includes non-food products as well as processing foods. These practices make the food more safe from consumption point of view(Anonymous, 2008). Farming practices includes a very large scope of good agricultural practices at different at different levels. In these practices sustainable agriculture methods are also included(TNAU, 2015). Rules and regulations for the good agricultural practices includes a huge number of activities which may include from the product which are in the farm at cultivation stage, then it also includes the fields the polyhouses, type of fertilisers, seeds which is used then irrigation facilities, pesticides, composting, then interculture operations and then harvesting and also the process which are done outside the fields, like the processing of the products or the products may go through a long distributing channel which includes the middleman, producer and various agents, retailers upto the consumer that is the consumption point(Watts, 2012). Objectives Good agricultural practices needs to keep a proper record of the production process or the technologies which is required for processing or for harvesting of each crops for the areas which are very much good or important agricultural based and ecological regions, and to collect and then plan and the execute then the final process of distribution the knowledge in that major regions (ANONYMOUS, 2015). Good agricultural practices is required for the following reasons There may be contamination in the products which may be biological like fungi, bacteria, viruses, attack when the products are in the field or they are brought to home, although washing, cleaning and cooking can kill the pathogen but if consumed raw then harm can occur (Eaton Watson, 2012). Some of the important factors which should be keep in mind for Good agricultural practices. 1. Washing of products :- a)Â  Washing of products are necessary to remove the dust particles, chemicals, soil pathogen, microorganisms with fresh water( Srivastava Kumar, 2009). b) Clean and fresh water is necessary when tanks are used. Paddle conveyor washers and rotary machines are used for washing(Gupta, 2015). 2. Cleaning: cleaning is a practice where the unwanted materials are removed which may be the green, yellow brown, dead insects soggy parts of fruits or other undesirable items either by hand picking or mechanically( Sharma, 2009). 3. Sanitation:-is necessary to prevent the promotion of diseases from one item to another, also chlorine is used of 100-150 ppm to prevent the spread of pathogen( Kitinoja Kader, 2003). 4. Transportation:-highway trailers is oftenly used in transportation of fresh products ( Vigneault, 2015). It is an intregal part of post harvest handling and distribution is done through railway tracks, airplane, trucks. ventilation during the cool time in night and refrigrirated automobiles results in good preservation. ( Peter, 2009) 5. Manures:-By the process of exposing the manure to higher temperature and by aerobic compost method microbial attacks can be minisime. After applying the manure in the field cover it with some plastic cover or grasses or mulches to get rid from physical contamination(Ellis, 2004). 6. Water:- The draining facility and pesticides loss by running off should be checked and soil salinization should be checked. (Anonymous, 2015). By irrigation water contaminations can be there back to the fruits and vegetables and also surface water is more contaminated( Sudheer and Indira, 2007). Drip irrigation Should be restricted and it not only saves water pollution but also good quality of products can be achieved(Singha, 2013). 7. Equipment and Employee hygiene:-employee hygiene is very necessary as because many contaminations may take palce through this so proper handling of crops, hand washing equipments cleaniness, fresh dress, adequate washroom facilities, using soaps etc(Chapman, 2015). 8. Pesticides or herbicides: Some herbicide is having stimulatory effects on the plant pathogens and reduces or promotes the diseases severity. Proper understanding of effectiveness pattern of pesticides and effects with pathogen will give the proper use of pesticides( Devi, 1987). Surveillance and monitoring of pesticides residues should be recorded to keep the products free from contamination(Sudheer Indira, 2009). 9. Post harvest handling:-the things which are required after harvesting the crops like transportation, equipments, cold storage etc packaging materials(Jayachandhran, 2005). Flower life can be increased by adopting new technologies at right time, with proper length and storage technology, pulsing with sugar(Bhattacharjee, 1999). Application of calcium based chemicals increase the post harvest life reducimg the handling losses of crops by minimizing the rate of respiration(Jayachandaran, 2005). Benefits of Using GAP Proper adoption and managing of GAP increases the quality of the products and also raw foods, pr processed foods. this GAP also helps for sustainable agricultural and also the environment(Akkaya, Yalcin, 2015). Hurdels Of GAP There are many hurdles related to GAP like increases in production cost, because of keeping databases for various govt. Schemes which are available and the schemes and procedures which are followed in the farmers. The farmers do not know property about the various measures or step that should be taken as GAP and also about the Technologies( Tilman Kenneth, 2008 ). Conclusion So i have concluded that good agricultural practices are important for the most important thing that is human health followed by the ecocomic value of the products. And all the main factors should be always kept in mind as without this the possibility of contamination of food increases. Bibliography Akkaya, F and Yalcin, R. (2015). Good Agricultural Practices (GAP) and Its Implementation in Turkey. University of Adonis, Antalya/Turkey. http://www. researchgate. net/profile/Burhan_Ozkan/publication/237651514_Good_Agricultural_Practices_(GAP)_and_Its_Implementation_in_Turkey/links/0046352da96b8c102e000000. pdf, retrieved on May 23. Anonymous. (2015). Good Agricultural Practices. http://en. wikipedia. org/wiki/Good agricultural practice, retrieved on May 26. Bhatacharjee, S. K. (1999). ‘Post harvest management of cut flowers cut foliage and post production management of potted plant’. Journal of ornamental horticulture. Indian society of ornamental horticulture. Vol-15(12) Jan –June 2012, p-116. Chapman, B. (2015). Good Agricultural Practices for Small Diversified Farms Tips and Strategies to Reduce Risk and Pass an Audit. North Carolina State University and the Carolina Farm Stewardship Association. http://www. carolinafarmstewards. org/wp-content/uploads/2013/07/CFSA_GAPS-web. pdf, retrived on May 23. Devi, K. K. (1987). Effect of herbicides on growth of phytopathogeneic fungi in soil. Dept of Botany Plant Pathology, Assam Agricultural University, pp 1-2. Eaton, J. (2007). Good Agricultural Practices (GAP). University of Kentucky cooperative extension services. http://www. uky. edu/Ag/CCD/introsheets/gap. pdf, retrieved on May 24. Ellis. J. (2004). ‘On-farm Food Safety’: Guide to Good Agricultural Practices (GAPs). Iowa extension university. https://store. extension. iastate. edu/Product/pm1974a-pdf, retrieved on May 22. FAO(2008). Good agricultural practices. http://www. fao. org/prods/gap/, retrived on May 22. Gupta, S. (2015). New development in technologies of fruits. In: food processing and agro based industries. EIRI project consultants and Publishers, Roop Nagar, New Delhi, p 110 Jayachandhran, K. S. (2005). ’Post harvest sprays of different sources of calcium to improve the shelf life of fruits’. Indian journal of horticulture. The horticulture society of india. Vol 62. no. 01. pp 66-70 Kitinoja, L and Kader, A. (2003). Postharvest Horticulture Series No. 8E. Small-Scale Postharvest Handling Practices: A Manual for Horticultural Crops (4th Edition). http://ucce. ucdavis. edu/files/datastore/234-1450. pdf, retrieved on May 23. National Sustainable Agriculture Coalition. (2014). Good Agricultural Practices and Good Handling Practices Audit verification programme. http://sustainableagriculture. net/publications/grassrootsguide/food-safety/good-agricultural-practices-and-good-handling-practices-audit-verification-program/, retrived on June 1. Peter, K. V. (2009). Post harvest management of fruits and vegetables. In: Basics of Horticulture. New India Publishing Agengy, Pitam Pura, New Delhi. pp 205 Sharma, A. (2009). Introduction. In :Textbook of food science and technology, International Book distributing co. Lucknow, U. P, pp 5-6 Singha, K. (2013). Evaluation of water requirement and level of fertigation on cabbage(brassica oleracea) green express with or nutitional black film mulch. Dept of Horticulture. Assam Agricultural university, pp 5-6 Sreevastava, R. P and Kumar, S. (2009). Canning and bottling of fruits and vegetables. In: Fruit and vegetables preservation principles and practices, International book Distribution Co, Lucknow, U. P, p 102 Sudheer, K. P and Indira. (2007). Quality of fresh and processed products. In:Post harvest technology of horticultural crops, Pitam Pura, New Delhi-110088, p 250 The Columbia Electronic Encyclopedia, 6th ed. 2012, Columbia Agriculture General. http://www. infoplease. com/encyclopedia/science/good-agricultural-practices. html /, retrived on May 2015. Tilman. D, et al. (2008). Agricultural sustainability and intensive production practices. Nature international weekly journal of science doi:10. 1038/nature01014, pp 418, 671-677 TNAU Agriportal Publications: Good Agricultural Practices. (2014). http://agritech. tnau. ac. in/gap_gmp_glp/gap_about. html, retrieved on May 25. USDA, (2011). Good Agricultural Practices and Good Handling Practices Audit Verification Program. http://www. ams. usda. gov/AMSv1. 0/getfile?dDocName=stelprdc5097151, retrived on June 1. Vigneault, C. (2009). Transportation of fresh horticultural produce. Postharvest Technologies for Horticultural Crops, Vol. 2: : 978-81-308-0356-2, pp 1-24 Watts, C. (2012). Good agricultural practices and gap certification. Good agricultural practices. https://gillingsproject. wordpress. com/good-agricultural-practices-and-gap-certification/, retrieved on May 23.

Kellogg company is a strong market leader

Kellogg company is a strong market leader Kellogg Company is a strong market leader in the production of cereal and convenience foods. With 2009 reported earnings of $1.3 billion. The company maintains a leading position in the production of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The Companys brands include Kelloggs, Keebler, Pop tarts, Eggo,Cheez-it,Nutri-Grain,Rice Krispies,BearNaked,Morningstar Farms,Famous Amos,Special K,All-Brain,Frosted Mini-Wheats,Club and kasha. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. Its global headquarters are in Battle Creek,Michigan,USA. Kellogg trades under the ticker symbol NYSE.K This marketing plan is aimed at extending Special K product line, one of the many Kellogg Company brands. Special K Brand under Kelloggs parent company cereal has recorded huge amount of sales since lunch, hence the extension, to maintain the product at a Growth cycle. The Analysis of this report was presented in a SOSTAC framework developed by PR Smith, which detailed why, how, when and where, the product line was to be extended with the view to expand market share and compete favorably in the UK convenience food industry. 2.0 Situational Analysis: Market Summary The value of the UK cereals market is around  £1.1 billion per year. Kellogg has a 42% market share of the value of the UKs breakfast cereal market. Reported earnings for full year 2009 were $1.2 billion, or $3.16 per diluted share, an increase of 6 percent from full-year 2008 of $1.1 billion. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. As a market leader, it maintains a distinct premium position within the market. This means that it has confidence of its consumers and a large market share. Special K, under the shape management market segment, was introduced in UK, October 1999, it is marketed primarily as a diet aid that can be eaten to help one lose weight and stay fit. It frequently has give-away offers for various health and fitness products and contains dieting information on the back of the box. In the UK, Special K currently comes in ten varieties: Special K Special K Red Berries Special K Purple Berries Special K Peaches Apricots Special K Bliss Creamy Berry Crunch Special K Bliss Strawberry Chocolate Special K Oats Honey Special K Yoghurt Special K Sustain Special K Medley Special K has been a successful Product brand of Kellogg. Applying the product life cycle, it is possible visualize the different stages of the Special K brand. The product life cycle demonstrates the change of product sales over time. Customer Analysis: Special K cereal and bars is for everyone and is being consumed by customers aged 3 and above. The increasing varied customers demands lead to the successful line extensions of the brand. Further to this, are the need for shape management products and the need for these products to address the weight and healthy living issue in UK. Being that Kelloggs company enjoys brand loyalty and economics of scale, Special K No Added Sugar will be added to buying options of existing brand and prospective customers, as a healthy product positioned to satisfy this Shape Managementemerging market segment. It is strategically targeted at the weight conscious consumers. This includes the Obese, overweight, diabetic, athletes and generally for everyone as an aid to keep fit. Competitor Analysis: Kelloggs is the market leader and enjoys a strong position. However, Special K has as its major competitors-ALpen, a product brand of Weetamix Company and Weight Watchers, on the shape management and healthy living cereal and bars market. Applying the porters five forces model, it is possible to analyze Special Ks competitive position EXISTING RIVALRY: Alpen No Added Sugar cereal a product of Weetamix Company Weight Waters no sugar cereal Nestle Whole grain-low fat General Mills Green Giant-no added sugar. New product development Marketing prowess THREAT OF NEW ENTRANTS: All existing cereal manufacturers or companies Start up costs Cost advantages Access to distribution channels THREAT OF SUBSTITUES: Low switching costs Available substitutes Product differentiation Industry profits SUPPLIERS: Supplier monopoly High switching costs Unique product Importance of supplier to buyer Forward integration threat CUSTOMERS: Price sensitivity Advanced knowledge and independence of choice Drives demand Own profit potential Associated savings Backward integration threat Marketing Environment: Applying a PESTLE analysis, main points are the socio-cultural, environmental and technological factors. Socio-Cultural Factors: Consumer Orientation/perception: There exists the perception that cereal products and meals are for kids and younger children. This perception has been historically erupted by a social culture that associates babies with cereals. Life Style: The rushed and busy lifestyle of consumers in the Uk, would impact on the consumption of Special K no added sugar cereal. People, especially the students and working class, hardly eat at home, but settle for On-the-go junks foods, coffee and fatty drinks. Shifts to behavior Population demographics Environmental Factors: The need for Environmentally Sustainable business processes from start to finish, which to some extent has cost implication to organizations Green Issues. Technological Environmental Factors: Emergence of new communication channels to reach customers Improved production processes Automation Internal Market Environment Audit: STRENTHS Strong brand/Awareness Market Leader Economics of scale Brand presence and acceptability Premium product Capital Customer loyalty Derived learning curve effect -competitive advantage Product differentiation Quality processes and procedures WEAKNESS Sales driven by promo and pricing OPPORTUNITY Emergent shape management product customer needs. Special K brand, achieved awareness as an advantage Opportunity to re-enforce the growth life cycle of the Special K brand New customers/markets THREATS Competitors Price war with competitors New innovative products 3.0 Objectives: SMART Simple Extending and expanding of Kellogg Special K product line, with the introduction of Special K No Added Sugar Cereal in UK. Measurable To increase market share by 10%, compete favorably in the fast moving cereal and convenient food industry, and ultimately add value to customers and stakeholders. Currently the demand for no sugar added products are on the increase and competition have already launched into this concept. To lunch Special K into the UK market, which is currently Europes largest Kellogg consuming country. Achievable- (Mission) To Lunch Special K No added Sugar cereal in July 2010, in a projected one year period. Realistic The Extending of the Special K line is a realizable goal, owing to the fact that the Product Brand has been very successful since introduction and following the up surge trendy consumption of healthy low calorie, low fat and No sugar food items. This extension is also an innovative plan, in line with Kelloggs corporate company vision and mission of sustainable growth. Targeted Customers: Consumers aged 5 and above. These include individuals-families, Students, Professionals. Especially, dieticians, diabetic, Obese, athletes and young mothers. The Special K No Added Sugar line is a response to emerging customer demand. 3.1 Vision and mission Kellogg Companys Vision and Mission statements define their focus upon sustainable growth, our broadened definition of social responsibility and the true strength of our company our people and our brands. Vision_Mission_Full 4.0 Strategy: The first strategy in line with the product extension is to create customer awareness to this product offer and then develop more customer base. Market Penetration strategy: To penetrate the existing market and gain greater market share, increased brand awareness and boost the Special K product life cycle. Market Development Strategy: To develop the shape management market segment, using the product extension to attract new customer base. E.g customers who do not, consume sugar. Product Development strategy: By the improved recipe,flavor,taste. (No sugar flavor or taste) STP: Segmentation: shape management segments Consumers who want healthy, low fat, sugar free cereals. The value proposition here is the healthy meal offer. Targeting: we are targeting all healthy meal seeking consumers, but with special focus to shape management segments. Positioning: Healthy and Good Healthy and tasty 5.0. TACTICS: The marketing mix exists as a set of controllable tactical tools used to implement the strategy. The 7 Ps marketing mix catalyses the implementation of our strategy. Product: Our extension of Special K range and the addition of the No Sugar flavor is a tactical strategy in line with our mission to capture more markets segments and consolidate our consumer networks. New package will be introduced. Place: We will continue with existing value supply and distribution networks to make this product available to our cherished customers. Special offers will be given the stores that record large distribution. This will further motivate our value channels to get Special k no added Sugar at the market place. Supermarkets, retail stores, convenience stores and Online. Price: Market penetration pricing will be deployed to gain rapid market share, this is because there exists an extensive competition in the market. And the cereal market place is a sensitive one. Promotion: These promotional methods will be adopted to communicate effectively to the consumers- Advertising,sales promotions,direct marketing,ditital marketing and personal selling People: The knowledge marketing team, the IT and Software team, RD team are all involved in co-creating this product. Every member of the organization is a part of this mission in different perspective. They have been updated with product knowledge to impact the customers. ACTIONS PLAN: TASKS Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec BUDGET RESPONSIBILITY STEP 1: PRE LAUNCH  £22,000 Research  £40,000 Research Team Select Advert Agency  £30,000 Marketing Dept Brief Web Designer  £30,000 IT Dept Set Up Database  £50,000 Software Dev. STEP 2: LAUNCH TV Advertising  £300,000 Marketing Dept Billboards  £100,000 Marketing Dept Magazine Inserts  £50,000 Marketing Dept PR/Sales Promotion  £200,000 Marketing Dept Digital Marketing  £250,000 Marketing Dept Step 2 Control: Balance Score Card. The Balanced Scorecard is a strategic planning and management system, used to align business activities to the vision and strategy of the organization, improve internal and external communications and monitor organizational performance against strategic goals. 7.1 KPIs-Key Performance Indicators: Quality control Financial results Marker research Managing information system Sales analysis Service levels Market share analysis Financial results CRM-New customers acquired, retained Product awareness Competitor performance Benchmarking Profitability ROI Performance appraisal of employees Financial Analysis: Contingency Planning:  £50,000 set aside as financial reserve. Productive capacity reserve Safety measures in place should there be any disaster at promotion sites Etc Critical Reflective Writing: Learning Outcome: The truth is, I never had an idea of the enormous tasks or amount of work involved in marketing planning, from start to finish. Haven worked in banking operations for 4 years; I never saw marketing departmental roles as a challenging one. I will usually think they pretend to be busy when they are actually not, while the operations staffs are the only value adding workforce. The module marketing planning and its matrix, of which I am excited to be able to produce a marketing plan, have not only opened my eyes and mind to wider conceptual, theoretical and practical aspects of marketing. I now appreciate the essence of the existence of different roles and departments in an organization, marketing planning and why it is essential in business-to effectively identify customer needs, create products/market offerings accordingly, in order to maximize revenue, profit, ROI and minimize costs. Marketing planning I now understand, is a multi faceted, cross-functional activity that touches every aspect of the organizational life. I have gained an understanding of how the marketing- mix interact, to facilitate a rational business decision and reduce the complexity of business operations which ultimately adds a dimension of realism to a companys hopes for the future. I will go back into work, with an understanding of the real significance of a strategic planning. I will evidence learning, and make valued revolutionary impacts as a manager and maybe A marketing Manager It will never be business as usual.

Karl Marxs Life and Work Essay -- Karl Marx Biography Biographies Ess

Karl Marx's Life and Work As a German philosopher, a politician, and an important figure within the Communist League, Karl Heinrich Marx birthed a new way of looking at things through his beliefs, ideas, and writings. Karl Marx was considered to be â€Å"†¦certainly one of the most important minds of modern times†(1). He wanted to know more about philosophy, so that he might understand the political and social system better. http://csf.colorado.edu/mirrors/marxists.org/archive/marx/photo/index.htm On May 5th, 1818, in Trier, Karl Marx was born of Heinrich and Henrietta Marx in the German Rhineland. Studies say that Karl’s family was of a large size, consisting of about four children: Karl, Sophie, Emilie, and Luise. His mother, whom belonged to a family of Hungarian Jews, died in 1863,yet was always considered to be a lovely wife and mother. The Jewish blood that ran through the family ultimately impacted Karl’s fate. When Karl was six years old, he adopted Christianity because at the time it was considered as an act of civilized progress. His father, a highly educated lawyer whom admired eighteenth century literature (of the French Enlightenment), was a â€Å"Prussian patriot† and a Jewish believer. Karl and his father held a personal relationship, to which they enjoyed a close friendship. His father did indeed influence him greatly, but Karl â€Å"did not believe in the power of rational argument to influence action,† (2) as did his father . In high school, Marx was a good student, whom often expressed interest in the peasant community. He also evolved into a reader of new romantic literature. In 1835, he was a student at the University of Bonn and had ... ...death influence the lives of many. Notes: 1. Robert C. Tucker, Philosophy and Myth in Karl Marx (New Brunswick, NJ: Transaction Publishers, 2001), 233. 2. Isaiah Berlin, Karl Marx: His Life and Environment, 4th ed. (Oxford [Eng.]; New York: Oxford University Press, 1978), 22. 3. Franz Mehring, â€Å"Karl Marx: The Story of His Life†, Chapter One: Early Years, October 2000 http://www.marxists.org/archieve/mehring/works/marx/ch01.htm (10-29-01) 4. Mehring, 3 5. Mehring, 6 6. David Riazanov, â€Å"Karl Marx and Frederick Engels†, An Introduction to Their Lives and Work, 1927, . 7. Riazanov, ch 2 8. Riazanov,ch 4 9. David Mclellan, Karl Marx: His Life and Thought (New York, Evanston, San Francisco, London, 1973), 451.

An Analysis of Coleridges Kubla Kahn Essay -- Coleridge Kubla Khan Es

An Analysis of Coleridge's "Kubla Kahn"      Ã‚   Although the form of "Kubla Kahn" is beautiful, it is complex. The rhyming patterns are quite complicated; the first stanza, for instance, rhymes in the pattern abaab ccdede. Coleridge's patterns of alliteration are also involved: He will sometimes use the sound at the beginning of one syllable as the sound at the beginning of the next syllable, as in "Xanadu did" in line one, "miles meandering" in line 25, and "deep delight" in line 44. He also alliterates vowels, not only consonants, to produce a rhythmic singsong effect.    Although the form and the beautiful language in "Kubla Kahn" were all that I could appreciate when I first read the poem, I have since come to realize that the poem has a complex symbolic pattern, as well. My own analysis may seem to be paltry when faced with the fact that there have been thousands of criticisms of this poem published, some comprising entire volumes. But the very quantity of criticism may serve as an argument that any interpretation of the poem is really an investigation of the writer of the criticism. That is to say, the poem has no outward meaning, or at least that the meaning put in by the author is of secondary importance. The subtitle of "Kubla Kahn" reads "Or a Vision in a Dream." Dreams may or may not have symbolic meaning, but it is doubtful that anyone intentionally designed symbolic meaning specifically for an individual dream.    My reading of "Kubla Kahn" depends on a biographical detail from Coleridge's life. Coleridge was an opium addict for years, and Appelbaum, an editor of a collection of romantic poetry, claims that "some of his [Coleridge's] poems reflect the anguish this caused." (Appelbaum viii) Coleridge... ...s a change in the author's attitude. Whereas he may have previously been supposed to be merely an opium visionary -- a weak person who lives outside the everyday reality that the rest of us inhabit -- he is revealed here to be a creator, a strong individual, as well. Coleridge is here identifying himself with Kubla Kahn. The Kahn decreed a stately pleasure dome, while Coleridge created a poem that is equated with the dome. "Kubla Kahn" is Coleridge's attempt to rise above what many people assume drug addicts to be and to show himself to be a strong creator, on a level with an emperor who founded of a great dynasty.    Works Cited: Coleridge, Samuel Taylor. "Kubla Kahn" in The McGraw-Hill Book of Poetry. Ed. Kraft Rompf and Robert DiYanni. New York: McGraw-Hill, 1993. Appelbaum, Stanley, Ed. English Romantic Poetry: An Anthology. Mineola: Dover, 1996.

Australian Wine Industry Report

————————————————- ————————————————- Global and International Business Contexts Australian Wine Industry Report Word court: 2690 TABLE OF CONTENTS Chapters 1. Introduction 1. 1 Company background and brand concept 1. 2 Importance of Diversity and cultural different between European & Australia 1. 3 Develop a model and factors of buying behavior between European & Australia 2. Porter’s National Diamond model 2. 1 Factor Conditions 2. Home Demand Conditions 2. 3 Related and Supporting Industries 2. 4 Firm Strategy, Structure, and Rivalry 3. Strategic evaluation between European & Australia 3. 1. Measurable 3. 2. Accessible 3. 3. Substantial 3. 4. Actionable 4. SWOT analysis between European & Australia 4. 1. Product & packaging 4. 2. Price level 4. 3. Place (d istribution) 4. 4. Communication 4. 5. Opportunities and threats 4. 6 Economic conditions 4. 7 Political condition 4. 8 Socio-cultural conditions. 4. 9 Summary of survey Findings . Conclusion and financial recommendation 6. Reference 1. Introduction: After the discussion that related to managing globalization, diversity, globalization for business studies, the following can be the consolidation of my view that could be addressed. Globalization presents the free flow of technology and human resources across the world and national boundaries and spends of information technology, media as well as changing the world economic, training practices, competitive business environment. An increasing newcomers to the Australia workforce, globalization makes national culture strategic more complete, and need to be managed that came from populations that have been under-served in the past because of racial, ethnic, gender, or cultural differences. Social trends in Australia indicate that today's minority groups demand respect and equal treatment in mainstream institutions. I have indicated that business in the world organization, which can adjust their business strategies in our company for the changing demographic trend in Australia, should be successful firms in the future with increasing globalization. When firms in the world are seeking for the adjustable capability, as well as great globalization practice and training practice skills of HRM, they may look for the concept –managing diversity, culture, globalization, investment skills which is brought by Kandola and Fullerton (1998). In practicing managing diversity, spending aspects of HRM organizations strategic and investment are not using the traditional ones anymore. They should be cooperating with others such as sex, balancing of the global trends in human resource management, challenges arising from globalization, human resources management practice in the 21st century, to create organizational more effectiveness in wine industrialized. In our organization, it must manage and train this increasingly diverse workforce. HRM includes organization behavior activities are successful across cultures will depend on the manager’s abilities to understand the value on practice human resource management such as motivation, job satisfaction, the important of work. It also depends on working effectively with other people. They also learn by understanding and appreciating differences in values in different national borders. Individuals and globalization tend to develop cross-cultural communication skills and stronger leadership abilities in diverse situations. Thus, it is also promoted to achieve the organization goals. In general, l agree with Kandola (1995) summarize that similar demographic changes in Australia. Globalization requires attention to more than conducting business across national borders but also entails expending competition for almost every type of organization presenting management with the diverse cultural settings (Edwards, 2006) The change is related to the workforce such as sex, ethnic minorities, and age thinking global, decentralization, planned, differentiation, change, delegation, competition. Therefore, demographic and globalization trends have created to expand the labor power and increased international of markets. He points out that, all around the world‘s organizations will have to deal with managing diversity globalization not just in their countries. America’s workforce has highly concern over how cooperation can best manage their human resources such as motivation, training in increasing diversity environment. Therefore, this paper is direct toward what is the different between equal opportunities and managing Diversity, what is globalization’s consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 1. 1 Company background and brand concept Chateau Lafite, On 8 August 1868, which was under public sale as part of the Ignace-Joseph Vanlerberghe succession Chateau Lafite Rothschild for the preceding period. Just 3 months after the purchase, Baron James passed away, and Lafite became the joint property of his three sons: Alphonse, Gustave and Edmond. The estate then included 74 hectares of vineyards Nowadays, the company believes that Australia is the important market target and wants to expend their market share. 1. 2 Importance of Diversity and cultural different between European and Australia While Chateau Lafite adds diversity and facing cultural different in their market when it want to expand to Australia, they will found the skills and potential of their products and employees. Managing diversity and cultural different is said to contribute to organizational success (Gardenswartz & Rowe, 1998). It is also contended that it enables the best talent to be retained clients (Ross & Schneider, 1992) and enables more creativity to giving our fresh clients (McNerney, 1994). In addition it is suggested that a managing diversity and cultural different approach ensures business survival through resilience and flexibility (Gardenswartz & Rowe, 1998), reducing costs and increasing profit (Kandola, 1995) and improving customer service and sales to fresh clients (Kandola, 1995). Some benefits models that are associated with a managing diversity and different cultural approach, such as increased morale of our customers, having a competitive edge are difficult to prove (Kandola & Fullerton, 1994). Moreover, the emphasis placed on the role of line managers, and the practicability of such responsibility has been questioned (McDougall, 1998). In addition, the potential disparity between espoused organizational rhetoric on managing diversity and different cultural and the reality of organizational practices in key marketing segmentations areas (McKay & Maxwell, 1998) has been highlighted. Anderson and Metcalf (2003) examined ‘the evidence and analyzed a range of academic studies on the business benefits of diversity and different cultural and their conclusions indicate that narrow studies on the business benefits definition, organizational goal and operational contexts make it difficult to draw reliable conclusion from these studies’. The point to the complexity of the evidence of business enefits, contending that there are many types of diversity- social category: age, race, and gender, and argue that more satisfaction products are needed to identify causal links between the management of diversity and the outcomes for the profit of the Chateau Lafite. The external business environment is changing and organizations need to maximize the contribution of market target clients of Chateau Lafite in the product lines to retain competitive advantage. Customer focus In general, customer focus is about age-neutral polices at Aberdeen City Council, it encouraged a pplication from all age groups, dive positive feeling to customers. Chateau Lafite extend the customers base because it provided employment opportunities for more that 100 disabled people for training and improving store access. Business process improvements It is business process improvements. Chateau Lafite changed their approach to retain old clients, they can produce flexible product such as party box, they can have support clients awareness and increased development product-lines opportunity, resulting in an increase in the over 40s who choose to remain. Innovation and learning It is innovation and learning. It is innovation and learning. BP implemented a Mutual Mentoring Programme which paired senior executive with junior executives who are different to them. Murray(2004) explained: the pairings are designed to foster understanding between people of different gender and backgrounds so, she goes on to state that BP reports that ‘it has proved motivating for both junior and senior staff but the sharing is improved communications and decision asking. ’ Those give the many difficulties develop of business case for diversity, it could be the clanked scorecard framework may be the way to move the debate forward. 1. Develop a model and factors of buying behavior between European and Australia One form of factors is the division between market and business marketing. Chateau Lafite can be grouped in many ways based on geographic factors which are countries, regions, cities; Behavioral factors which are purchase occasions, benefits market share. Chateau Lafite using Market segmentation may therefore be defined as the process of dividing of a market into distinct and increasingly homogeneous subgroups of customers in the several zones, where any subgroup can be selected as a target market to be met with a distinct marketing mix. Chateau Lafite can use Market segmentation based on the recognition that every market has potential buyers in china with different needs and different buying behavior. It may be grouped into segment and a different marketing approach will be taken by an organization for each market segment In business market, no one will satisfy all customers of theirs want and needs and taste. Each segment of the market offers a somewhat different opportunity. So, the marketers is need to attend to the needs of different clients of different market segment is in a better position to spot and compare the marketing opportunities. Chateau Lafite‘s market consists of widely different groups of consumers, but each group consists of people or organizations with common needs. 2. Segmentation buyer The total cost has several ways to segment a market. Firm Chateau Lafite has to think different segmentation variables, alone or combine. The major segment ways are geographic the locations, demographic, psychographic, and behavioral variables. Firstly, the locations geographic segmentation means that the market was divided into different geographical units for example, nations, states, cities, neighborhood, and regions. Chateau Lafite may make decision to operate in one or more geographical areas. They also need to operate in all areas and pay attention to culture, needs, wants, demands of the different geographical. In world region, Chateau Lafite has always made excellent winemaking and savoir-vivre an integral part of their legacy. Several generations of exceptional individuals have, over the centuries, worked toward a high principle: discovering soils with strong potential, and then producing the finest product possible. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Social class. Company analysis of customers into socio-economic grouping. These grouping appear to provide reliable indicators of different consumer attitudes and needs for wide range of production. Life styles. Differences in personality, activities, interest, and opinions may be condensed. Company will be dividing the lifestyle dimensions into four parts. Lifestyle dimensions activitiesinterestopinionsdemographics workfamilythemselvesage entertainmentrecreationeconomicFamily size Social eventscommunitybusinessoccupation Personality, this includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Skin Food always has much promotion on showroom. Chateau Lafite’s innovative value-added services and marketing strategies have become the favorites of the young and young at heart. Besides, behavioral segmentation meant that it divides buyers into group based on their knowledge, attitudes, uses, or responses. This includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Occasion. Customers can be group when they want to purchased the product, they can get the product near themselves. So, Chateau Lafite’s firm needs to have regular occasion. Benefit. Benefit segmentation need to find the major benefits people look for in the product class, those people look for each benefit, and the major brand that deliver each benefit. So, Chateau Lafite’s product is selling the economic price fee of the makeup. Their product has good quality. In good service after the buyer buy it. They have personal customer service department. Is the customer has problems, there is a website and have customer service to help the consumers. Loyalty. A market also cab be segment by consumer’s loyalty. By studying loyal buyer, we need to know the buyer‘s interest, needs, behavior. So, Chateau Lafite’s product promotes the size are light-weight and to help to attract tourists Advertising strategy for Chateau Lafite Advertising and direct marketing are the two elements of a firm’s promotional mix with which consumers are most familiar. Advertising consists of messages paid for by an identified sponsor and transmitted through a mass-communication medium such as television, radio, or newspapers. Direct marketing is defined by the Direct Marketing Association as distributing promotional materials directly to a consumer or business recipient for the purpose of generating (1) a response in the form of an order, (2) a request for further information, or (3) a visit to a store or other place of business for purchase of a specific product or service. All forms of advertising and direct marketing have three objectives: to create product awareness, to create and maintain the image of a product, and to stimulate consumer demand. Advertising and direct marketing are also the promotional approaches that best reach mass audiences quickly at a relatively low per-person cost. But, to be effective, your messages must be persuasive, stand out from the competition’s, and motivate your target audience—a lofty goal considering that the average china resident is exposed to roughly 250 ads every day. Sales promotion for Chateau Lafite It includes a wide range of events and activities designed to stimulate immediate interest in and encourage the purchase of your product or service, is the fourth element of the promotional mix. The impact of sales promotion activities is often short term; thus, sales promotions are not as effective as advertising or personal selling in building long-term brand preference. Sales promotion consists of two basic categories: consumer promotion and trade promotion. We will use trade promotion Public relation strategy for Chateau Lafite Public relations encompasses all the non-sales communications that businesses have with their many stakeholders—communities, investors, industry analysts, government agencies and officials, and the news media. Chateau Lafite rely on public relations to build a favorable corporate image and foster positive relations with these groups. Two standard public relations tools are the news release and the news conference. A news release is a short memo sent to the media covering topics that are of potential news interest; a video news release is a brief video clip sent to television stations. Companies use news releases to get favorable news coverage about themselves and their products. When a business has significant news to announce, it will often arrange a news conference. Both tools are used when the company’s news is of widespread interest, when products need to be demonstrated, or when company officials want to be available to answer questions from the media. Personal selling strategy for Chateau Lafite Personal selling is the interpersonal aspect of the promotional mix. It involves person-to-person presentation—face-to-face, by phone, or by interactive media such as Web TV’s video conferencing or customized websites—for the purpose of making sales and building customer relationships. Many salespeople follow a carefully planned seven-step process from start to finish: 1. Prospecting. Finding and qualifying potential buyers of the product or service. 2. Preparing. Considering various options for approaching the prospect and preparing for the sales call. 3. Approaching. Contacting the prospect, getting his or her attention, and building interest in the product or service. 4. Presenting. Communicating a message that persuades a prospect to buy. 5. Handling objections. Countering the buyer’s objections to purchasing a product or service with convincing claims. . Closing. Asking the prospect to buy the product. 7. Following up. Checking customer satisfaction following the sale and building goodwill. All the DBR teams: Humbleness in learning: it takes time to make the soil excellent. Fine wines are the fruit of years of toil High quality standards: the meticulous respect of quality by using best practices, and the constant desire to improve these practices. Direc t marketing strategy for Chateau Lafite The most popular direct marketing vehicles are direct mail, targeted e-mail, telemarketing, and the Internet. †¢Direct mail. This form of direct marketing includes catalogs, brochures, videotapes, disks, and other promotional materials delivered through the china Postal Service and private carriers. †¢Target e-mail. Increasingly, companies are sending e-mails to highly targeted lists of prospects. This technique works much the same way as offline direct marketing campaigns. †¢Telemarketing. Telemarketing is a low-cost way to efficiently reach many people. But because it can be intrusive, several states have enacted legislation to restrict telemarketing activities. 2. Porter’s National Diamond model 2. 1 Factor Conditions These factors can be grouped into labor power, cost of labor, commitment, qualification level, knowledge resources, capital resources, and infrastructure. They also include factors like quality of research on universities, deregulation of labor markets, or liquidity of national stock markets. These national factors often provide main advantages, which are subsequently built upon. Each country has its own particular set of factor conditions; hence, in European will develop those industries for which the particular set of factor conditions is optimal. Porter points out that these factors are not necessarily nature-made or inherited. They may develop and change. Political initiatives, technological progress or socio-cultural changes, for instance, Technology replacement, technology change rapidly in recent years, Chateau Lafite must need to be constantly in touch with latest technology to help them provide best service possible. New challenge, European company can enter into market by cooperate with licensed company. Recently, it had developed a new brand, it is an important threat created in the market. 2. 2 Home Demand Conditions The factors are the state of home demand for products and services produced in European. Home demand conditions influence the shaping of particular factor conditions. They have impact on the pace and direction of innovation and product development. According to Porter, home demand is determined by three major characteristics: their mixture (the mix of customers needs and wants), their scope and growth rate, and the mechanisms that transmit domestic preferences to foreign markets. Porter states that a European can achieve national advantages in an industry or market segment, if home demand provides clearer and earlier signals of demand trends to domestic suppliers than to foreign competitors. Foreign customer, the amount of business visitor and tourist are continues increase in European. They need service to take local or international call, if they use service for each contract, it is too expensive. Therefore, Chateau Lafite can provide them a local service package. 2. 3 Related and Supporting Industries These factors competitive is supplying industries and supporting industries. One internationally successful industry may lead to advantages in other related or supporting industries. Competitive supplying industries will reinforce innovation and internationalization in industries at later stages in the value system. Service, Chateau Lafite identify customers introduction flexible service plan and various service to meet customers’ needs Customers also can create their own wine. A typical example is the shoe and leather industry in Italy. Italy is not only successful with shoes and leather, but with related products and services such as leather working machinery, design, etc. 2. 4 Firm Strategy, Structure, and Rivalry The conditions in European that determine how Chateau Lafite are established, are organized and are managed, and that determine the characteristics of domestic competition Here, cultural aspects play an important role. In different nations, factors like management structures, working morale, or interactions between companies are shaped differently. This will provide advantages and disadvantages for particular industries. Chateau Lafite ‘strategy, the marketing strategy restrict to expand customer group above 35 year old, because it will create duplicate target under group, because Chateau Lafite has another brand focus on marketing segment above 33 years regarding business person. Undifferentiated service, Chateau Lafite provide service similar to other competitors in the market in Australia. Therefore, it is difficult to attract more customers change their service. It fails to delivery addition value and satisfaction to the customers. 3. Strategic evaluation between European & Australia Although it is true that marketing effectiveness is a vital component of organizational Chateau Lafite effectiveness, it is not easy to measure, especially as marketing assets are hard to measure and value and accountants are suspicious of them. There are various ways to segment of this total, but not all segmentation has great effective. There are five approaches to quantifying marketing effectiveness and its impact on corporate performance. . 1 Measurable It is based on the size, purchasing power, and profiles of the segments. Those can be measured. Many segmentation variables are very difficult to measure. In demographics segmentation, the size variable, Chateau Lafite firm always force on the 1st September at l’Evangile, 5th at Duhart, 8th at Lafite, sweet whites from the 17th and after a superb month of September, harvesting ended on 1st October. The 2003 harvest will go down in history! The wines from this atypical vintage stand out with their richness, depth and smoothness with very rounded tannins. So this segmentation can helpful to know the great purchasing power here. In behavior segmentation, also show that student have the great purchasing power. 3. 2 Accessible Market segments can be effectively reached and served. In the segmentation find that, women who have children users are tourists and local people. Therefore, the firm will plan more showrooms in the four areas. The market segments can be effectively reached and served. The turn of the century went over smoothly, given the fine vintages that are currently aging in DBR cellars. Among them, 1990, 1995, 1996, and 2000 and some of the others will mature into renowned vintages In the segmentation find that heavy users of the attractive are younger, student, business women/ men. Therefore, the firm will plan more student promotion, customer’s service, and e-mail on the phone to clients for new products, seeing the artiste to using their product. 3. 3 Substantial Market segments are big or profit enough to serve. A segment should be big or profit enough to serve. A segment should be the largest homogenous group worth pursuing with a marketing program. It would not pay, for the product functions can see the other people, especially the women travel to the other places. 3. 4 Actionable Effective program can be designed for attracting and serving the segment. For example, Chateau Lafite makes use of the effective program can be designed for attracting and serving the segment. For example, Chateau Lafite can make use of artiste at china to attract younger users and business women to use The firm also makes many plan. So this can attract the segment as DBR (Lafite) has decided to develop a quality vineyard in China with the CITIC group. Out of the many regions visited, the peninsula of Penglai, province of Shandong, proved to be the most promising area for producing a great wine, in terms of its climatic and geological conditions. This region also possesses an ancient tradition in viticulture. The top quality soils enable planting of just over 25 hectares of vines on the slopes 4. 4P and SWOT analysis between European & Australia 4P stands for promotion, place (distribution), product & packaging, price. 4P and others environment analysis is a management tool which you can use in a wide variety of situations. 4. 1 Promotion We need to consider the success or failure of advertising campaigns. Is the organization using advertising to good effect? Did the product have successfully communicated to the potential customers? At market share and market size, is the organization in a strong or weak position? Has the company achieved a superior customer service? Product, we need to consider the sales by market, area, product group. Profit margin and overall profit contribution, are profits for each product good or bad? Does the company place sufficient emphasis on the quality of its work, both in terns of the goods it sells progress? At age and future life of product, did the company have a good balance between old and new product, and rising, mature? Raw material, we need to consider is there a single supplier or can supplies be obtained from numerous sources? No major new product has been derived from Chateau Lafite for two years. It will become too dependent on acquisition additions to product range. There is also little control over R budget. There are can not be low productivity on all lines at one plant. There are new development firm could threaten ability to compete. 4. 2 Price We need to consider the short-term and long term funds or cash flow. Is the organization in a strong or weak position for future cash flow? Does the company have returns on investment? Rapid changes have occurred in economic. We are living in the place china where continuous have increasing price change. Such as, the human genetic code has been cracked. Company also can sell the high price product. 4. 3Place (Distribution) We need to consider the service standards, what are delivery lead times, and how do they compare? We need to consider are research and development relevant to future marketing plan? Are the costs of research and development spending too much? How good for this research and development? In European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn in one place, our manager try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the store. 4. 4Communication (business management) Organization structure, is the properly suited to the organization’s needs? Are the communication links adequate? This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 5Opportunities and threats An external environment is required to identify profit-making opportunities which can be exploited by the company’s strengths and also to anticipate environmental threats against which the company must project itself. For opportunities it is necessary to decide such as what opportunities exist in the business environment? What is their inherent profit-making potential? Is it given the internal strengths or weaknesses of the organization? Is it capable of exploiting the worthwhile opportunities? The opportunity may involve product development, market development, market penetration. Opportunities and threats may relate to SWOT items. At Economic, nowadays, general investment level, well market behavior for product, total high customer demands, so, there are many ways to have get profit. We need to consider more international level, world production, the volume of international trade, demand, recessions, import control, exchange rate. . 6Economic conditions Inflation part, in European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn, our manager will try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the book store and piano company. 4. 7Political condition many local governments will affect what organizations can and cannot do. Some federal legislation has affect implications. Such as, American’s company designed to make job more accessible to people with disabilities. Firm spend a great deal of time and money to meet government regulations. However, the effect of these regulations is not just money. Legislation may also affect a company prospects. We need to consider the ban on certain product. At Company, we also affect by the regulation of the government. For example, the contract, MPF. This also is affect by the regulation. We need to give 5% to each of staff to have MPF. 4. 8 Sociocultural conditions. This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 9 summary of finding This paper studies on the findings the meant of diversity and adds to the managing diversity in to debate to provide the information of adding managing diversity on an organization’s benefits. This paper analysis indicates that in theory, managing diversity represents a positive progression of equality, in practice; globalization’s is consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and Australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 5. Conclusion and financial recommendation Based on the findings of this study, the researcher concludes the following: The respondents who took part in this study are already mature in age, responsible and reliable. They are also aware of what’s happening in the Chateau Lafite particularly to the strategies management (4 P and Porter’s National Diamond model) for their personnel and are deeply concerned about the improvement motivation and international marketing improvements practices. Majority of the respondents believes that although compensation technique has something to do in their motivation it is still very important to consider the â€Å"nature of work† variable. Most of the respondents accepted the fact that the levels of their performance in the job are highly related to compensation. This shows that respondents knew the importance of proper compensation to the progress of their organisation. For them long-term return should be the first thing to consider instead of short-term compensation. With respect to the overall perception of the respondents regarding job satisfaction and motivation impact on job performance, most of them responded agree. These results verified that sales professionals are working not only for sustenance but also for the general welfare of the company. The study revealed that their positive perception on business management conforms to their job satisfaction. . Reference: Book: Taylor, S 2005, People resourcing, Chartered Institute of Personnel and Development, 3rd edn, Chartered Institute of Personnel and Development Golembiewski, R T 1995, Managing diversity in organizations, University of Alabama Press, Tuscaloosa. Harvey, Carol P 1995, Understanding diversity: readings, cases, and exercises, HarperCollins College Publishers, New York. Hu bbard, Edward E 2004, the diversity scorecard: evaluating the impact of diversity on organizational performance, Oxford: Elsevier Butterworth-Heinemann, Burlington, MA. Ian B, Len H & Tim C 2004, Human resource management: a contemporary approach, 4th edn, Financial Times Prentice Hall, Harlow. Armstrong, M. (2003) A Handbook of Human Resource Management Practice. Personnel Management. Abrashoff, M. (2001) ‘Retention through redemption’, Harvard Business Review, 79(2),PP. 136-141. Calmorin, L P. & M. Calmorin. (1995) ‘Methods of Research and Thesis Writing’, (Manila: Rex Bookstore), 1st ed. pp. 46. Creswell, J. W. (1994) Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage. Easterby-Smith, M. (2002), Thorpe, R. and Lowe, A. Management Research: An Introduction, 2nd Ed. London: Sage. Fields, D 2002, Taking the Measure of Work, SAGE Fields, Dail L. (2002) Taking the measure of work: a guide to validated scales for organizational research and diagnosis. Thousand Oaks, Calif. : Sage. Guilford, J. P. & B. Fruchter. (1973) Fundamental Statistics in Psychology and Education. 5th Edition. New York: Mc Graw-Hill. Hackman, J. R. , & Oldham, G. R. (1974) ‘The Job Diagnostic Survey: An instrument for the diagnosis of jobs and the evaluation of job redesign projects’. JSAS Catalog of Selected Documents in Psychology, 4, pp. 148-162. Hackman, J. R. & Lawler, E. E. (1971) ‘Employee reactions to job characteristics. Journal of Applied Psychology’, 55(3), pp. 259-286. Herzberg, F. (1976) The managerial choice. Homewood. IL: Dow Jones-Irwin. Herzberg, F. , Mausner, B. , & Synderman, B. (1959) The motivation of work in organizations: Behavior structure and processes. New York, NY: Business Public ations. Herzberg, F. , Mausner B. , & Synderman B. 1959 The Motivation to Work. New York: Wiley. HR Focus (2004), ‘How to get ‘buy-in’ from the newest generation of employees’, HR Focus, Vol. 81 No. 11, pp. 5 Huang, J. (2004), ‘The science of good and evil’, The Humanist, Vol. 4 No. 6, pp. 38 International Labour Office 1995, Final Report, International Labour Organization. Johns, G. , Saks, A. (2005) Organizational Behavior, 6th ed. , Pearson, Toronto Locke, E, A (1976) The nature and causes of job satisfaction In M. D. Dnnette (ED). Handbook of industrial and organizational psychology pp. 92-117 Chicago: Rand McNally Lippman, H. (2001) ‘Work/Life value can be measured. Business and Health’, 19(6), pp. 43-47 McShane, S. (2004) Canadian Organizational Behavior. McGraw-Hill Ryerson, Toronto Maslow, A. H. (1943), ‘A theory of human motivation’, Psychological Review, Vol. 50 pp. 370-96 Maslow, A. H. (1954), Motivation and Personality, Harper & Row, New York, NY McKinney, J et. al. , 1998, Public Administration: Balancing Power and Accountability, Greenwood Publishing Group. Meyer, J. , Allen, N. , & Smith, C. (1993). Commitment to organization and occupations: Extension and test of three -component conceptualization. Journal of Applied Psychology, 78(4), 538-551. H. (1954), Motivation and Personality, Harper & Row, New York, NY Pincus, J. (2004), â€Å"The consequences of unmet needs: the evolving role of motivation in consumer research†, Journal of Consumer Behaviour, Vol. 3 No. 4, pp. 375. Ritson, M. 2004), â€Å"Why are brand positioning made so complex? â€Å", Marketing, pp. 21 Robbins, S. P. , Langton, N. (2003), Organization Behavior: Concepts, Controversies, Applications, 3rd Canadian ed. , Prentice-Hall, Toronto Senter, A. (2004), â€Å"An embarrassment of riches†, Director, Vol. 58 No. 4, pp. 96 Sangmook, K 2005, ‘Gender Differences in the Job Satisfaction of Public Employees: a study of Seoul Metropolitan Government, Korea’, A Journal of Research, pp. 3-5. Senter, A. (2004), â€Å"An embarrassment of riches†, Director, Vol. 58 No. 4, pp. 96 Spector, P 1997, Job Satisfaction: Application, Assessment, Cause, and Consequence, SAGE. Tosi, H et. al. 2000, Managing Organizational Behavior, Blackwell Publishing. Taylor, S 2005, People resourcing, Chartered Institute of Personnel and Development, 3rd edn, Chartered Institute of Personnel and Development Journal Affirmative Action Agency 1990, ‘Taking Steps: Employers’ Progress In Affirmative Action’, Australian Government Publishing Service Canberra. Agocs, C C 1996, ‘employment equity, affirmative action and managing diversity: assessing the differences’, international Journal of manpower, Vol. 17 No. 4/5,pp. 30-45. Helen C & Edward W-B 2000, ‘equal opportunities polices: The authority of discrimination’, Patrington, pp. 39.