Analysis of a advertising campaign for lexus cars Essay

Analysis of a publicise campaign for lexus cars - Essay Examplef the ad design, not only can the scrupulous observer learn much about the comp each, but can also assess how the advertisement is impacting or contributing to the general thought and behavior of society as a means of assessing the campaigns overall effectiveness. These elements are also used to help unite an advertising effort across a variety of media to emphasize a given message. This examination of the signs of a given advertising campaign is what Roland Barthes referred to as semiotic analysis. This litigate of looking at an advertisement for its deeper cultural meanings and associations enables us to gain a improve understanding of the relationship that develops between the product or the advertiser and the viewer or consumer. After examining a little bit about what Roland Barthes meant by semiotic analysis, this process will be applied to the 2010 Lexus advertising campaign to determine what Lexus is attempting to communicate and how this message changes from one form of advertising to another.Roughly speaking, semiotics refers to the process of analyzing the signs of a given culture for indications of meaning at varying levels. Semiology therefore aims to take in any system of signs, whatever their substance and limits images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment these constitute, if not languages, at least systems of signification (Barthes, 1964). Thus, semiotics refers to language, image, color, shape, expression, placement and a good turn of other contextual clues that combine together in some unique way so as to convey a sense of meaning to a particular cultural group. To discuss these various elements, Barthes and others ache provided us with specific terms that help to keep things within an understandable framework.The primary elements that will be concentrated on in this study include signifiers, signified and sign. The