Mcdonald's Research Paper Example | Topics and Well Written Essays - 1250 words

Mcdonalds - Research Paper ExampleIn circumstance McDonalds has different Facebook accounts in different countries in which the company operates. The McDonalds US page has more than 27m fans, and its local anaesthetic market pages have all inveigleed several hundred thousand likes(Moth).Even though McDonalds was able to attract millions of people through its Facebook pages, the company is not much interested in posting too some(prenominal) contents on its pages. McDonalds generally posts fewer than five updates a month yet to each one one attracts several thousand likes and comments, which is more than the brands that posts several times per day (Moth). The company believes that too much postings may bring too little benefits to the company. It should be noted that todays consumers are animateness in a world of advertisements. In fact they were fed up with watching meaningless ads. McDonalds knows this consumer psychological science very well and places its ads and posts only s paringly in front of the public through its Facebook pages. On the different hand the company is keen on maintaining frequent updates in its Facebook pages in order to avoid the going away of attraction from the public.Unlike many of its competitors, McDonalds is not much bothered about responding to the comments made by the people through its Facebook pages. The company believes that responding to user comments through Facebook pages may bring more harm than good. At the same time, the company is keen on informing the people about all its product promotions, offers and discounts. McDonalds has recently conducted a Facebook campaign asking people to take their lunch hour back and esteem it at McDonalds. They used different posts for the success of this campaign. Some of them were simple photo images, and the others were questions, and video posts. This campaign was a big success for the company Click-through rates of content-related interactions are currently more successful