New Market Opportunities Essay Example | Topics and Well Written Essays - 2000 words

New Market Opportunities - Essay ExampleThe revenue of the Kellogg was 12,397 million Dollars during the twelvemonth 2010. The revenue figures depicted a compound annual growth rate of 4% during the past five years ending at 2010. The figure on a lower floor depicts the movement of revenue throughout the period from the year 2005 to 2010 Source (Kellogg Company, 2011). Leadership Team The leadership team of Kellogg is headed by Chairman of the Board, James M. Jennes. John A. Bryant is the death chair and Chief Executive Officer of the alliance. Various Senior Vice Presidents and Vice Presidents operate under the Chairman and the President of the club. The various subdivisions of the company are headed by the respective Senior Vice Presidents. Margaret Bath is the Senior Vice President of the Research, Quality and Technology Department. Mark R. Baynes is the Global Chief Marketing Officer and wrinkle Charles is the Vice President of the Global Communications and Philanthropy Depar tment. An important department dealing with the sustainability issues of the company is headed by Dr. Celeste A. Clark. The Chief Financial Officer of Kellogg Company is Ronald L. Dissinger and the department of global human resource is overseen by Dennis Shuler (Kellogg Company, 2009). ... The pyramid below depicts the objectives of Kellogg Source (Kellogg Company, 2011). Business Ethics and Social Responsibility Kellogg aspires to develop a strong scene for business and grow on a continuous basis with proper sustenance of business ethics towards the companys stakeholders and primarily the environment. The company undertakes a number of projects aimed at the betterment of the society every year. For instance, during the year 2010, the company concentrated upon investments on charities in order to depict their objectives as a company dealing with processed food on a global basis (Kellogg Company, 2011). Product Mix The product mix of Kellogg is consisted of a number of varieties of products. By category, the products of the company are consisted of baking products, beverages, cereal, cones, cookies, crackers, fruit flavored snacks, snack bars, snacks, chips and party mixes, toaster pastries, vegetarian and waffles, pancakes and syrup (Kellogg NA Company, 2011). The various products under each of the categories are available in multitudinous number of brands offered by the company. Current Financial State The financial health of the company can be considered to be stable as the company has sustained its operating pay, sales and earnings per handle throughout the last five years, while investing in various profitable business opportunities. Although the operating profit of the company declined during the year 2010 from that in the year 2009 (from $2001 million to $1990 million), the compounded annual growth rate (CAGR) during the past five years was 3%. Similarly, the earnings per share of the company also depicted a CAGR of 7 % (Kellogg Company, 2011). Par t II Technological Opportunities